Positive business is not only the core of the Ross mission, it is also a highly effective management technique that can save companies millions of dollars and help them retain the best employees.
When Prudential purchased the retirement operations of CIGNA in 2004, execs at both firms expected Prudential to lose up to 50 percent of CIGNA’s client base. After all, mergers and acquisitions can be messy and uncertain (things people saving for retirement like to avoid).
But after Prudential implemented the positive business practices developed and taught by professors at the Ross School of Business, the company held on to 95 percent of CIGNA’s clients and increased revenue along the way.
John Kim (BBA ’83), who headed up the merger as then-president of Prudential Retirement, heard about the work of his alma mater’s Center for Positive Organizations and reached out to implement the principles into his organization.
"After a dozen years of research, we can see that bottom-line performance is significantly affected by these sorts of things."
-Kim Cameron, Professor of Management and Organizations.
“CEOs say, ‘Show me how it will pay off,’” Cameron says in the article. “And unequivocally, after a dozen years of research, we can see that bottom-line performance is significantly affected by these sorts of things.”
The positive business principles that helped save nearly half of Prudential’s new clients are exactly what executives from all over the world are learning in Ross’ 5-day Positive Leadership course, which has three upcoming offerings.