In "Applying industrial design to marketing" course, I had a chance to work on a brand extension for an existing brand and complete its segmentation along with design attributes. It was wonderful use market research and combine my design passion as well as marketing experience all in one course. Needless to say, I loved it! It was great working with my fellow marketing classmate on consumer segmentation too. Click the link to see our final class project (Download Brief for Brita coffeemakers v.4).