Our MAP projects came out about two weeks ago, and Facebook was exploding with status updates the minute we found out about our projects. So where will I be in March? INDIA, for four weeks! Our client is VisionSpring, a social enterprise that sells over-the-counter and prescription eyeglasses, and we’ll be understanding how VisionSpring can bring more people to vision campaigns (so for example, understanding how to connect customers with eye care issues to a more formal eye care health system). This will be done through focus groups and community feedback/observations as we explore various forms of marketing. I’m REALLY excited for the project and overall experience. We will have our first client call this week to understand project scope, timelines, etc. … stay tuned!
Slightly late … but Happy Chinese New Year to everyone! Wishing everyone a happy year of the dragon, with lots of health, happiness and success (i.e. prospectives getting into b-school, MBA1’s landing summer internships, MBA2’s finally deciding which offers to go with for full-time)! We had a mini get-together to celebrate the new year, with lots of good food including some homemade egg rolls and dumplings. It’s as if I were back at home celebrating .. minus the red pockets ;) (photo courtesy of Anna Chen):